Rising Tide: Lessons from 165 Years of Brand Building at...

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Rising Tide: Lessons from 165 Years of...

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Name: Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
ISBN: 9781591391470

Davis Dyer, Frederick Dalzell, Rowena Olegario

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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

श्रेणियाँ:

Biography & Autobiography - Business & Finance

साल:

2004

प्रकाशन:

Harvard Business School Press

भाषा:

english

पृष्ठ:

496

ISBN 10:

1591391474