Communication and Persuasion
Carl Iver Hovland, Irving Lester Janis, Harold H. Kelley
This is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.
साल:
1953
प्रकाशन:
New Haven, Yale University Press
भाषा:
english
पृष्ठ:
336
ISBN 10:
0313233489
ISBN 13:
9780313233487
फ़ाइल:
PDF, 12.74 MB
IPFS:
,
english, 1953